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When SEO Bros Promise You the World: (Impressions Up, Clicks Down, and Dozens of Toxic Backlinks.)
I had worked with a local client for quite a while, helping build their brand, site and organic presence (with a 980% increase in site traffic over 4 months). When they switched to a new SEO team in March, I stepped aside. I did keep an eye on his rankings once in a while, and…
Read MoreDoes Your Home Service Business Show Up When Floridians Search ‘Near Me’? Here’s How to Fix That
You offer excellent service. Your customers are happy. But when you search for your business on Google using “[your service] near me,” you’re nowhere to be found. In Florida’s competitive home services industry, visibility in local search results isn’t optional, it’s really the lifeline for new leads. If your business isn’t showing up when potential…
Read MoreWhy ‘Domain Authority’ and ‘Domain Rank’ Are Useless Metrics for SEO
For years, businesses have been told that Domain Authority (DA) and Domain Rank (DR) are key indicators of their ability to rank in search results. Whole SEO strategies have been built around these numbers, and businesses have spent thousands chasing “high DA” backlinks. But the truth is Google does not use DA or DR as…
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