Posts by Naiya Cassidy
Thinking About Using a Platform for Your Practice? Here’s Why I’d Skip Those.
These days, alternative health practitioners have more options than ever to promote our services online. We’ve got GMB, social media, websites, directories of all kinds – many of which provide bundled solutions like calendars and payments. The other day, I got a text from a sales representative for a popular platform for healing practitioners. He…
Read MoreBeyond Keywords: What Holistic, Whole-Brand SEO Strategy Really Looks Like
SEO has evolved far beyond keyword stuffing and backlink chasing. As search engines become increasingly sophisticated – driven by AI, entity recognition, and behavioral data – visibility is no longer just about optimizing individual pages. It’s about building a cohesive, credible, and clearly positioned brand. If your SEO strategy doesn’t account for that, you’re missing…
Read MoreWhen SEO Bros Promise You the World: (Impressions Up, Clicks Down, and Dozens of Toxic Backlinks.)
I had worked with a local client for quite a while, helping build their brand, site and organic presence (with a 980% increase in site traffic over 4 months). When they switched to a new SEO team in March, I stepped aside. I did keep an eye on his rankings once in a while, and…
Read MoreDoes Your Home Service Business Show Up When Floridians Search ‘Near Me’? Here’s How to Fix That
You offer excellent service. Your customers are happy. But when you search for your business on Google using “[your service] near me,” you’re nowhere to be found. In Florida’s competitive home services industry, visibility in local search results isn’t optional, it’s really the lifeline for new leads. If your business isn’t showing up when potential…
Read MoreWhy ‘Domain Authority’ and ‘Domain Rank’ Are Useless Metrics for SEO
For years, businesses have been told that Domain Authority (DA) and Domain Rank (DR) are key indicators of their ability to rank in search results. Whole SEO strategies have been built around these numbers, and businesses have spent thousands chasing “high DA” backlinks. But the truth is Google does not use DA or DR as…
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